Internet Marketing, or IM for short, is a flourishing field of e-commerce, where the product is schemes to use the internet to market products. This sounds super-meta-hyper-sophisticated but really it's not. There are several major segments of IM, and most IM products use several of these segments to create a successful sales campaign:
- E-mail marketing
- E-book marketing
- Forum marketing
- Long-form sales letter marketing
- Video marketing
We're going to concentrate here on video marketing, which is the newest and hottest form of IM. Remember, the product being sold here is schemes for using the Internet to sell concrete products. So the product is usually information, and can be delivered in various forms, as described above. The product will contains systems or formulas for various aspects of the process of selling your own product, divided generally into:
- How to generate traffic so you get customers to sell your product to
- How to convert that traffic into sales
- How to find good products to sell if you dont have your own product
- How to create your own product
- How to sell someone else's product effectively
So there you have it! :)
The IM GodFather
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